The Rise of E-Sports and Competitive Entertainment Viewing

Let’s be honest: kids love gaming websites, and frequent them as often, if not more than other websites. Especially kids over age 8, are watching and engaging with the eSports brands, teams and players that personify some of their favorite celebrities.

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Creating good reading habits in young children

We analysed global trends in printed and digital reading materials and discovered that across 10 countries, more than 1 in 3 parents of preschool children do not read to their preschool children on a regular, daily basis.

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[Advertising impact of Toys and Games]

The Kid Consumer Study shows that across 10 markets, TV advertising for toys and games is still the preferred category advertising, ahead of video games, fizzy drinks, fast food and confectionary. (Source: The Kid Consumer Project, Dec 2018)

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[Feature Story] Understanding the next generation

Do you ever wonder what is guiding kids and teenagers’ behavior with digital devices? We thought so! We gathered data from North American- and International Families, measuring the digital device landscape across more than a dozen different countries...

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