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The Rise of E-Sports and Competitive Entertainment Viewing

Let’s be honest: kids love gaming websites, and frequent them as often, if not more than other websites. Especially kids over age 8, are watching and engaging with the eSports brands, teams and players that personify some of their favorite celebrities.

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Creating good reading habits in young children

We analysed global trends in printed and digital reading materials and discovered that across 10 countries, more than 1 in 3 parents of preschool children do not read to their preschool children on a regular, daily basis.

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