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[Advertising impact of Toys and Games]

The Kid Consumer Study shows that across 10 markets, TV advertising for toys and games is still the preferred category advertising, ahead of video games, fizzy drinks, fast food and confectionary. (Source: The Kid Consumer Project, Dec 2018)

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[Feature Story] Understanding the next generation

Do you ever wonder what is guiding kids and teenagers’ behavior with digital devices? We thought so! We gathered data from North American- and International Families, measuring the digital device landscape across more than a dozen different countries...

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So you have your SWOT... What next?

You might know the "what" about your brand SWOT, but do you know the "how" to meet your objectives? To get to the "how" take a moment to understand kid consumers in each of your markets.

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