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Rewarding signs

Latest trended data on Purchase Power & Pocket Money highlights variations between countries as to what actually pocket money means in countries as diverse in their customs and attitudes as France, Japan, Russia, Sweden or China!

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Collecting Kids

Being a collectible toy is not quite the same as being a collectible brand. A brand which inspires kids to obtain its products across multiple categories of merchandise has "fans" rather than collectors.

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So you have your SWOT... What next?

You might know the "what" about your brand SWOT, but do you know the "how" to meet your objectives? To get to the "how" take a moment to understand kid consumers in each of your markets.

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