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[Advertising impact of Toys and Games]

The Kid Consumer Study shows that across 10 markets, TV advertising for toys and games is still the preferred category advertising, ahead of video games, fizzy drinks, fast food and confectionary. (Source: The Kid Consumer Project, Dec 2018)

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Collecting Kids

Being a collectible toy is not quite the same as being a collectible brand. A brand which inspires kids to obtain its products across multiple categories of merchandise has "fans" rather than collectors.

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So you have your SWOT... What next?

You might know the "what" about your brand SWOT, but do you know the "how" to meet your objectives? To get to the "how" take a moment to understand kid consumers in each of your markets.

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