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Digital diversity

The latest Digital and Media Lives reports, reveal that, whilst one might expect a trend of convergence in digital and media behaviour, in reality, the uniqueness of nations still manages to hold on to its own influence, in digital trends today.

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So you have your SWOT... What next?

You might know the "what" about your brand SWOT, but do you know the "how" to meet your objectives? To get to the "how" take a moment to understand kid consumers in each of your markets.

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