WHAT IS A PEN PORTRAIT?
Pen Portraits put a spotlight on your chosen target consumer, within a segment defined by 3-6 year age and gender bracket. They collate data extracted from across 6 The Kid Consumer studies for a 360 degree consumer profile. Pen Portraits are a cost effective way of accessing all the relevant data points for a defined target consumer, making it the best option for many businesses seeking to learn about the core consumer group across multiple countries.
WHAT DATA IS INCLUDED
- Select 6 consumer groups as follows: 3 consecutive years of girls and boys or 6 consecutive years of girls OR boys; e.g. kids (girls and boys) aged 3-5 years old, or girls aged 3-8 years old.
- For that selection of consumer groups you will receive a report which includes all the elements of Kids Digital and Media Lives, Kids Daily Lives, Purchase Power and Pocket Money, Reading Habits, Playtime & Collections and Kids on Advertising and Influences.
- It's a very powerful report! Used by businesses and policy bodies which operate in multiple countries worldwide, with a priority consumer target which is leading their global expansion plans.
- It includes AIR, our Access and Impact Rating for media and digital consumption, and the Discovery Map which identifies a clear pathway for your brand to interact with kids along all the regular touchpoints in their lives.